PS4 Pro announced.

Sony today unveiled its new, more powerful PlayStation console, which is called PlayStation 4 Pro.

It will launch on November 10, 2016 and cost $399/£349.

The console will complement the standard PS4 and sit alongside it. The name was picked to show that it is part of the current version of the console, but aimed at the higher-end gamers. It is not an entirely new architecture and thus not a new generation of PlayStation hardware.

During the PlayStation Meeting event, Andrew House, president and group CEO of Sony Computer Entertainment, discussed Sony's decision to pursue 4K and HDR, which are two of the major new features the PS4 Pro enables. House described these as "natural" paths of progression for visual fidelity. He went on to introduce lead architect Mark Cerny, who said Sony's vision is to "take the PS4 experience to extraordinary new levels."

Among the hardware upgrades in the PS4 Pro are a 1TB hard drive, doubled GPU power, and technology adapted from AMD Polaris graphical architecture.